Marke Poelstar bei Auto Stahl entdecken-901x1200

Auto Stahl Wien 1 – Fotoshooting GIK im Polestar Space 20250913-025-5616x2406

Auto Stahl
We are Family

Welcome to AUTO STAHL!

A car dealership is only as good as the people behind it - we are convinced of that.
We are a family business with history and a forward-looking spirit, firmly rooted in Vienna for decades and yet always open to new ideas.

Mobility is changing rapidly: new drive systems, digital services and people's changing demands are characterising our industry. For us, this does not mean standing still, but rather an incentive. We are actively shaping this change - and combine innovation with experience, technology with humanity.

Picture left: Our former company in Heistergasse (1950s)
Picture right: Isabella & Gernot Keusch visiting the construction site at the new headquarters in Donaustadt (2019) with Hamann Architects

At our three locations with workshops - in Donaustadt, Floridsdorf and Liesing - as well as at the Polestar Space by Auto Stahl in Vienna's city centre, we have a strong team that combines expertise with a genuine service culture. Service has right of way is more than just a slogan for us - it is a promise that guides us and determines our daily actions.

AUTO STAHL stands for reliability, quality and future-orientation -
and for cooperation based on trust.

Best regards

Isabella & Gernot Keusch

Management profiles Auto Stahl

: What does "Service has priority" mean to you personally?
Listening. Understanding. And then finding the best individual solution!
Where can people find you when you're not at work?
How, not in the company!?! ;-) All right. When I'm not working, I like to spend time with my family over a good meal.
What was your first car?
A Nissan Sunny, bought second-hand from my mum
Your motto at work?
No challenge without a solution - and no day without a smile

: What does "service has priority" mean to you personally?
I treat the guest/customer as I would expect to be treated myself or when the parents-in-law come to visit.
Where can you be found when you're not at work?
During moments of pleasure, i.e. a good meal or a nice glass of wine, in the company of my loved ones.
What was your first car?
A grey Toyota Corolla and my first Auto Stahl was a Honda Prelude with all-wheel steering - unfortunately very cool.
Your motto at work?
I want to do my job with love and joy & have positive people around me.

: What does "service has priority" mean to you personally?
The customer always comes first! It's about recognising needs, responding to wishes and thus offering first-class service.
Where can you be found when you're not at work?
Working on a craft! I like to take on projects, be it repairs or small DIY jobs. I always need something to do.
What was your first car?
A second-hand Nissan Sunny 1.4 SLX
Your motto at work?
Customer satisfaction starts with listening and ends with trust

: What does "Service has priority" mean to you personally?
We sell emotions and trust. If the customer drives off the premises with a big grin on their face in their new vehicle, then we've done everything right.
Where can people find you when you're not at work?
My sons are chasing the ball, so as a passionate father I'm often on the football pitch. Alternatively in the garden, preferably at the barbecue; and on holiday, preferably on a road trip.
What was your first car?
My first car was a VW Jetta with 75 hp, not high-tech but actually always reliable and my first freedom on four wheels.
Your motto at work?
There's no such thing as can't - except maybe when someone asks for a car that makes coffee - although that's also possible now ..

Our services

Large range of new vehicles: Our car brands: Honda, Volvo, Ford, Kia, Jaguar, Land Rover & Polestar
Our bike brands: Honda motorbikes, Vespa, Piaggio, MV Agusta
Large range of inspected used vehicles of all makes
Repair of all brands
24-hour repair acceptance
Financing and insurance processing
Extensive range of spare parts and accessories
In-house tinsmith and paint shop
Certified Jaguar Land Rover bodyshop: Certified repair workshop for Jaguar
Towing service (day & night 365 days)
Pick-up and delivery service for your vehicle
Complete insurance processing in the event of a claim
Replacement vehicles of all kinds: From motorbike to car
Vehicle exterior and interior cleaning
Tyre depot: Storage of summer and winter wheels
Winter adjustment for your two-wheeler

Our B2B services

Industry-specific conversions & adaptations
Special conditions for your company's vehicle fleet
Special conditions for workshop services
Austria-wide insurance partners
Cooperation with relevant fleet management organisations: Certified repair workshop for Jaguar

OUR MILESTONES

1950
- Foundation of the
  company Auto Stahl
1997
- Takeover of the company
  by the Keusch family
2006
- Gernot Keusch acquires a majority stake in the company
2007
- Start of the co-operation
  with Land Rover
2011
- Auto Stahl in sole ownership
  by Gernot Keusch
- Opening of Auto Stahl Vienna 23 (Brunner Straße, Honda &
  Land Rover)
2015
- Start of the co-operation
  with Jaguar
2017
- Start of co-operation with Kia
- Opening of Auto Stahl Wien 21 (Prager Straße, Kia & Nissan)
2018
- Renovation of the Vienna 23 location
  into the Jaguar Land Rover
  flagship store, Honda receives its own building
2020
- Start of the co-operation
  with Volvo, Mazda and Ford
- Reopening of
  Auto Stahl Vienna 21 (Kia, Volvo, Mazda)
2021
- Closure of the Heistergasse headquarters
- July: Opening of the new
  headquarters Auto Stahl Vienna 22 (Schillingstraße)
2024
- Start of the co-operation
  with MV Agusta
2025
- Start of cooperation with Vespa & Piaggio
  Start of cooperation
  with Polestar and takeover
  of the Polestar Space in Vienna 1010
2026
- What the future holds:
  Stay tuned!

Sustainability at AUTO STAHL Vienna 22

Green oasis
Green oasis
6.000 m² of green space with around 30,000 plants
create natural habitats and
improve the microclimate.
Green roofs &
own water supply
Green roofs &
own water supply
Additional thermal insulation through
green roofs contributes to energy efficiency.
Low-energy construction
Low-energy construction
State-of-the-art design reduces energy requirements
and cuts operating costs in the long term.
Photovoltaic system
Photovoltaic system
430 PV modules supply renewable energy
and protect the environment.
Space for nature & people
Space for nature & people
Open architecture, bright rooms and a natural design
promote a healthy environment for customers and employees.

What customers say about us
Der Polestar ShowRoom liegt zentral und ist sehr gut erreichbar. In meinem Fall hat sich Herr Kohi sehr viel Zeit genommen und hat mich auch sehr gut auf das Thema "Elektromobilität" sensibilisiert! Polestar ist in der E-Mobilität sicher momentan state-of-the-art! Herr Kohi hat auch den Nachhaltigkeitsanspruch der Marke sehr gut thematisiert und hat von seinem ganzen Auftreten dem "Polestar"-Markenbild entsprochen!
Gernot Paesold, 16 Oct 2025
What customers say about us
Ich war im Polestar Store in Wien (1010) und bin wirklich begeistert. Die Mitarbeiter sind unglaublich freundlich, aufmerksam und zugleich sehr professionell. Man fühlt sich sofort willkommen und gut beraten – ohne jeglichen Verkaufsdruck. Die Atmosphäre im Store ist modern, angenehm und entspannt, sodass man sich in Ruhe ein Bild von den Fahrzeugen machen kann.
Besonders positiv fand ich die kompetente Beratung, die alle Fragen geduldig und ausführlich beantwortet hat. Ein echtes Highlight war die Probefahrt mit dem Polestar 4 – ein großartiges Fahrerlebnis, das perfekt organisiert und begleitet wurde.
Ein Besuch hier macht wirklich Freude – genau so stellt man sich einen Premium-Service vor. Absolut empfehlenswert!
Mit freundlichen Grüßen
B.P
Petro. Beno, 26 Aug 2025
What customers say about us
Super Team.
Ich und meine freund haben uns mega wohl gefühlt! Das Team ist sehr herzlich und hat mich als Frau so super beraten. Es hat mega spass gemacht! Danke an das gesamte Team! Liebe grüsse aus Nürnberg!
trent thunder, 10 Aug 2025
What customers say about us
beste fachgetreue Betreuung, sehr gutes Service,
saubere Abwicklung !
bei Auto Stahl 1210 Volvo !
H. Haider, 28 Oct 2025
What customers say about us
Ich habe am 11. Juni 2025 die Übergabe meines Volvo XC60 im Autohaus Stahl -Wien21 durch Frau Marina RAMSAUER erhalten, Sie hat mich ausserordentlich kompetent und mit Viel Freude beim Autokauf beraten und ich freue mich bereits wieder auf ein Wiedersehen bei AUTO Stahl Wien 21, sehr empfehlenswert. 5 Sterne.. Piletzky Richard
Richard Piletzky, 24 Oct 2025
What customers say about us
Ich habe bei Autohaus Stahl Pragerstrasse bei Hr Landauer einen Mazda 2 gekauft
Da ich seit 41 Jahren Schaltgetriebe fahre wegen einigen Fussoperationen mich für Automatikgetriebe entschieden habe hatte ich doch eine Unsicherheit .
Hr Landau hat mir das Prozedere genau und gut geduldig und professionell erklärt
Ich werde die nächsten Jahre Kunde bleiben da für mich Fachkompetenz wichtig ist .
Astrid Singer
Astrid Singer, 22 Oct 2025
What customers say about us
Toller Service, besten Dank an Frau Maier für die kompetente Betreuung.
Lukas Richter, 30 Oct 2025
What customers say about us
Ich habe heute meinen neuen Honda Civic übergeben bekommen! Super Beratung und Service.
Cath P, 29 Oct 2025
What customers say about us
Heute holte ich meine erste Vespa ab, vom Verkauf bis zur Auslieferung hat alles super gepasst, wurde heute auch sehr gut zu meiner neuen Vespa eingeschult, top Service bei Auto Stahl und nur zu empfehlen
Ömürkan Tepe, 28 Oct 2025
What customers say about us
Ich war ursprünglich gar nicht auf der Suche nach einem neuen Auto, bin aber durch die tolle Beratung von Fr Chiara-Maria Weber doch fündig geworden. Eine sehr freundliche und engagierte junge Verkäuferin, die sich Zeit genommen und all meine Fragen kompetent beantwortet hat. Besonders positiv fand ich ihre Unterstützung bei Finanzierung und Versicherung – alles wurde transparent erklärt. Auch die Fahrzeugübergabe lief reibungslos und professionell. Rundum ein super Service – absolut empfehlenswert!
Christian Lechner, 28 Oct 2025
What customers say about us
Nach anfänglichen Schwierigkeiten hat sich Herr Jatic engagiert und professionell um mein Anliegen gekümmert. Durch seine kompetente und freundliche Betreuung wurde das Problem schnell und zu meiner vollsten Zufriedenheit gelöst. Hervorragender Service und vorbildliche Kundenorientierung! Vielen Dank!
Marcella, 27 Oct 2025

Do you have any requests or suggestions for us?

Winter? We're ready - and so is your car!

Winter tyres are compulsory in Austria from 1 November. If you are still driving with summer tyres, you risk not only your safety, but also hefty fines. To prevent this from happening in the first place, we will prepare your car for the cold season.

At Auto Stahl, you get everything from a single source: tyre changes, new winter wheels, a practical tyre depot and a thorough winter check. So you can start the winter relaxed, safe - and a little cooler.

BOOK a winter check
BOOK a winter check
Get your car ready for winter! At AUTO STAHL
you will receive a free litre of windscreen cleaner with every winter check for €59.90*
.
* Promotion valid at all Auto Stahl locations
until 28.02.2026. Errors excepted. Prices incl. VAT.
To the winter check campaign
Book tyre change
Book tyre change
Don't fancy dirty hands and wobbly jacks? Leave the job to us! We'll change your tyres quickly and professionally and check the tread depth and air pressure straight away. So you can roll over snow, mud and ice without any worries.
To the tyre change appointment
Book a tyre hotel
Book a tyre hotel
Lugging, stacking, moving the cellar? No need to! Simply store your summer tyres with us. In our tyre depot they are dry, safe and without you having to get a finger dirty. We'll get them out again in the spring - fresh and ready for use.
To the tyre depot